Yaya Xu is a Chinese art director and multimedia artist based in New York City. She has collaborated with notable brands and studios such as Cash App, Mother Design, Sagmeister & Walsh, Kendrick Lamar, and Miu Miu. Her work has earned recognition, including a Red Dot Award, and has been showcased at the St. Louis International Film Festival. Xu's art has also been exhibited at Bandao Gallery in Shanghai. Additionally, her music video for Sam Smith’s song "I Feel Love" has gained over 3.3 million views on YouTube.
Xu's visual language, shaped by her commercial experience in tech, branding, marketing, and music, offers a critical perspective on ecofeminism, consumerism, and technology. Her vivid visual art blends provocative subjects and explores a surrealist view of the poetic gap between human cognition and the essence of being.
xuyaya925@gmail.com