Filthy is a pioneer of the cocktail garnish category. Their range of premium, all-natural garnishes currently adorns top-shelf cocktails served by the best bars in the world. We developed a “perfectly imperfect” visual world that retains the brand’s rebellious spirit. The brand film, illustrations and motion design bring to life the products’ attributes in a complementary style. The sum of the creative parts evokes an everyday sophistication and joyful energy that is rooted in the brand’s DNA.
CREDIT
Director: Yaya Xu
Creative director: Mark Sloan
Producer: Max Yates
Storyboard: Yaya Xu
Design: Yaya Xu, Teague Miller, Tian Wang
Music: Michael Coffman
Client: Filthy Food
Agency: Mother New York
Special thanks: Matthijs ‘Matt’ van Leeuwen, Danielle Horanieh, Katt Kiner
Full case study: https://www.motherdesign.com/work/filthy/